Penelopechilvers.com
Visual UI design
Coming soon…
UI Design Working closely with user experience (UX) designers and other design specialists. My job is to make sure that every page and every step a user will experience in their interaction with the finished product will conform to the overall vision created by UX designers. Good understanding of front-end development and some coding skills. Responsible for making UX designers’ visions a reality. Style guide, product and prototypes creation.
E-commerce Working closely with marketing and online team I can create all engaging, user focused designs across multi platforms - landing pages, social media content, emails campaigns - keeping the balance between trading and branding. Design of general marketing collateral and digital wholesale tools. Led the style guide for wholesale B2B tools and market places (Amazon, Zalando, Tmall, El corte ingles…). Adapt content for international sites, manage external design agencies.
Art direction Giving shape to my ideas I help brands to like people and people to like brands. Working on all aspects of the creative process; from conceptualization, design and production through to delivery.
Print, presentations and infographics Designing for wholesale and other departments. Collateral marketing assets, press and retail look books and catalogues creation for both online and print mediums. Liaising with printers ensuring high quality in al production and projects are delivered on time. Devising promotional strategies and effective marketing development plans, newsletter campaigns, Power Point presentations when information needs a well planned and structured shape with strong visuals.